24kgoldn, Lil Tecca - Prada (official Video) -

The track was first performed live at the Governors Ball Music Festival in September 2021, just weeks before the official release.

Released on , the official music video for "Prada" by 24kGoldn and Lil Tecca is a high-energy, fashion-forward visual that marks a major collaboration between two of Gen Z’s most prominent hitmakers. Creative Vision & Production 24kGoldn, Lil Tecca - Prada (Official Video)

While the song focuses on the luxury brand, 24kGoldn stated in an interview with Hypebeast that the deeper message is about confidence, growth, and change . Song Context & Chart Impact The track was first performed live at the