930_3bdcc5f9_139445_{yoursubpublisherid} «CERTIFIED»

While the first part of the string ( 930_3bdcc5f9_139445 ) usually identifies the offer, the creative, or the primary affiliate account, the {yourSubPublisherId} section is a . When a live user clicks your link, your tracking software replaces that bracketed text with a real value—such as a specific website ID, an influencer's name, or a mobile app placement. Why Granular Tracking Matters Using the {yourSubPublisherId} macro allows you to:

Ensure your "Postback URL" is set up to send conversion data back to the network using this same ID.

Replace {yourSubPublisherId} with your platform's specific token (e.g., {clickid} or {site_id} ). 930_3bdcc5f9_139445_{yourSubPublisherId}

By monitoring sub-publisher IDs, you can quickly spot patterns of low-quality or bot traffic coming from specific sources and black-list them immediately. How to Implement the Macro

The string 930_3bdcc5f9_139445_{yourSubPublisherId} isn't just random gibberish—it’s a roadmap to your campaign’s success. By correctly passing sub-publisher data, you move from "guessing" to "knowing," which is the only way to scale in today's competitive digital landscape. While the first part of the string (

Once you identify high-performing sub-publishers, you can increase your bids for that specific traffic to scale your ROI.

To get the most out of strings like 930_3bdcc5f9_139445_{yourSubPublisherId} , ensure your tracking platform (like Voluum, Binom, or RedTrack) is configured to pass the correct data: By correctly passing sub-publisher data, you move from

You might see that your campaign is profitable overall, but without sub-ID tracking, you won't know that 80% of your profit is coming from just one specific placement.