University of Louisville
2323 S. Brook St.
Louisville, KY 40208
Brand Identity & Visual Standards
Guidelines for creating UofL-branded marketing materials and websites
The LGBTQ+ acronym represents a broad spectrum of sexual orientations and gender identities.
: Refers to a person's enduring physical, romantic, and emotional attraction to others. Lesbian : Women attracted to other women. Gay : People attracted to those of the same sex or gender. Bisexual : Attraction to more than one gender.
: Historically a slur, now reclaimed by many as an umbrella term for identities outside societal norms. Transgender Culture & Experiences abused shemale movies
: A person’s internal sense of their own gender.
: Identities that do not fit strictly into the categories of "man" or "woman". The LGBTQ+ acronym represents a broad spectrum of
: People whose gender identity corresponds with their birth sex.
: An umbrella term for people whose gender identity differs from the sex they were assigned at birth. Gay : People attracted to those of the same sex or gender
Understanding the transgender community and LGBTQ+ culture involves recognizing the diverse identities, unique history, and specific challenges faced by these groups. This guide provides foundational knowledge and actionable steps for building inclusive environments and being an effective ally.