The campaign was built on "İrade, Erdem, Cesaret" (Will, Virtue, Courage).
In a first for Turkish politics, the party extensively used Google Search Advertising , targeting keywords like "retirement pension," "bill payment," and "job advertisements" to reach voters through everyday queries. 3. Key Manifesto Promises Ak Parti 24 Haziran 2018
Expanding social aid and housing projects via TOKİ. The campaign was built on "İrade, Erdem, Cesaret"