Ben Settle Copy Troll Pdf Link

: Never engage one-on-one with a troll unless they have a larger audience than you. Even then, engage through your own media platform to profit from the interaction.

: The worst thing for a brand is for the audience to be indifferent. Trolling ensures people have a strong opinion of your brand. Ben Settle Copy Troll pdf

: Settle discusses building a "cult-like" following (which he previously did with his "elBenbo’s Lair" Facebook group) by using social media to make people "frothing-at-the-mouth" to buy. Availability and Format : Never engage one-on-one with a troll unless

The book teaches that "good marketing equals a little trolling". The goal is to use personality-driven, often provocative copy to separate "true fans" from people who will never buy from you. Ben Settle Copy Troll pdf