Best Buy: Cio

: Integrating technology to help field agents provide better in-home service [2, 13].

: Building custom tech only when it provides a unique market advantage over rivals [14, 30]. 📅 Leadership Timeline Key Focus Area Neal Sample (2025–Present) EVP, Chief Digital & Tech Officer AI, Data, and Platform Engineering [11] Brian Tilzer (2018–2025) Chief Digital & Tech Officer Digital Transformation and App Growth [19] Neville Roberts (Former) CIO International Standardizing global information systems [1] Bob Willett (Former) CIO & CEO International Early customer-centricity and revenue-generating IT [1, 22] best buy cio

: Launching "Shop with Videos" content to guide the buying journey [12, 20]. : Integrating technology to help field agents provide

: Personalized home pages and "Discover" tabs for each user [12]. : Personalized home pages and "Discover" tabs for

Best Buy has evolved the traditional CIO role into a (CDTO) position to reflect a shift from "keeping the lights on" to driving customer growth [11, 19].