Leo stood in the center of his living room, holding a measuring tape like a relic from a bygone era. His old flat-screen had finally flickered its last, leaving a gaping, dusty hole on the wall. He knew exactly what he wanted: immersion. He didn't just want to watch movies; he wanted to live inside them.

The blue and yellow sign of Best Buy glowed like a beacon as he pulled into the parking lot. He bypassed the rows of appliances and headed straight for the "Wall of Light" in the back. That’s where he saw it—the 65-inch curved display.

"It changes the depth perception," Marcus said, handing Leo the remote. "On a 65-inch, the curve matches the natural roundness of your eyes. It makes the world on screen feel more three-dimensional without the clunky glasses."