January is widely considered the peak season for fitness equipment sales. To capitalize on New Year's resolutions, major retailers like Walmart and specialized brands like NordicTrack offer deep discounts and attractive financing options.

According to reviewers from BarBend , Black Friday is often the best time of the year to snag premium gear at a discount. Many brands, including Peloton and Rogue Fitness, start their "Matte Black November" or holiday sales weeks before the actual day.

Best Times to Buy - Fitness Gear | Agriculture Federal Credit Union

Â