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The absolute best times to buy Nikon lenses are during the Black Friday season and the May Spring Rebate program. These windows consistently offer the deepest discounts, often ranging from 20% to 33% off MSRP. Annual Sales Calendar

This is the "undisputed champion" for deals, with discounts peaking at 25–33% . It is typically the best time for high-end flagship lenses.

Beyond seasonal sales, you can maximize your savings by timing your purchase around product lifecycles and market conditions:

Often coinciding with Mother's Day, this window averages 27% discounts and is famous for strong "lens bundle" deals when purchased with camera bodies.

Nikon is about to increase prices – here's why, when, and where

Nikon regularly holds "Refurbished Sales" on their official site, where lenses can be found for significantly less than "new" sale prices—sometimes up to $500–$1,000 off for high-end glass.

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