: Companies like Nintendo shifted toward their own digital broadcasts (Nintendo Direct), realizing they didn't need a physical trade show to reach their audience [11, 30].
: Maintaining massive physical booths became an "expensive farce" for many developers who could now release trailers online at a fraction of the cost [5]. big e3
While E3 is gone, the "June showcase season" remains a cornerstone of the industry: : Companies like Nintendo shifted toward their own
: Hosted by Geoff Keighley, this has become the spiritual successor to E3, offering a centralized window for major summer announcements [21, 36]. EA Play [28].
: EA was the first major player to leave in 2016 to host its own fan-focused event, EA Play [28].