Bigness 🆕

In architectural theory, "Bigness" refers to buildings that reach such a massive scale that they can no longer be controlled by a single architectural gesture.

: While Bigness is rigid in its planning, its sheer volume allows for an "unpredictable" assembly of maximum difference and freedom. 2. The Economic "Curse of Bigness" bigness

: Seeking bigness can be taxing and requires a "healthy dissatisfaction with the present" and a constant striving for improvement. 4. Narrative and Creative Bigness In architectural theory, "Bigness" refers to buildings that

: Inspired by Justice Louis Brandeis, this perspective advocates for anti-trust actions to decentralize power and adjust institutions to a "human size". 3. Bigness in Leadership and Culture In architectural theory

: Excessive bigness in industry often leads to higher prices, lower wages, and reduced innovation.