Building Strong Brands 🆕

Use market research to understand who your customers are and why they buy.

Define your mission (purpose), vision (long-term goal), and values (beliefs). Building Strong Brands

Develop a brand personality (e.g., "rugged," "sophisticated"). Use market research to understand who your customers

Positioning is the part of your brand identity that you actively communicate to your target audience to gain a competitive advantage. vision (long-term goal)

Aim for an intense, loyal relationship where customers feel a deep connection.

Your identity is how you want to be perceived, which differs from your "image" (how you are currently perceived).

Maintain your core values while innovating to stay relevant.