: This tool highlights offers that are currently ineligible for the Featured Offer because they are priced significantly higher than the Competitive Price found on other websites. Factors Influencing the Buy Box (Beyond Price)

: This is the total price the customer pays, including the product cost and shipping charges. Amazon’s algorithm prioritizes the lowest "landed" price rather than just the lowest base price.

: Use the Reports tab to generate Business Reports, which show your "Buy Box Percentage"—the frequency with which your offer was the Featured Offer when customers viewed the page.