The agent must disclose their personal interest in writing to the seller at the earliest opportunity—ideally before any negotiations begin.

In the UK, these transactions are primarily governed by the Estate Agents Act 1979 , specifically , which covers personal interest. Legal Requirements for Estate Agents

Agents are generally prohibited from asking for or receiving a pre-contract deposit when they have a personal interest in the property.

These rules also apply if the buyer is a "connected person," such as a family member, business associate, or another employee at the same agency.

To proceed with a purchase, an agent must meet several transparency standards:

Yes, an estate agent can legally buy a house they are selling , but they must follow strict rules to avoid .

While it can lead to a quick, "effortless" sale, sellers should be aware of certain risks: