The brand shifted heavily toward hiring celebrity spokeswomen, including musicians and actresses like Rihanna, Katy Perry, and Zendaya. 2. Notable CoverGirl Models and Brand Ambassadors
Originally, CoverGirl focused on a wholesome, "girl next door" aesthetic, emphasizing a "clean makeup" look. This blue-eyed, blonde, all-American image was paramount to the brand's early success. Cover Girl Models
The focus is on finding individuals who can represent a "fresh" or "clean" beauty aesthetic. 4. Cultural Impact and Criticism This blue-eyed, blonde, all-American image was paramount to
A deeper look at the used in campaigns? A comparison of vintage vs. modern CoverGirl ads? Cultural Impact and Criticism A deeper look at
CoverGirl utilizes the "CoverGirl Application Form" and casting calls to find new faces, targeting beauty enthusiasts, influencers, and aspiring models. The brand often looks for individuals who align with their core values of confidence, accessibility, and inclusivity.