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Why Mario Pricken’s "Creative Advertising" Is the Ultimate Brain-Hack for Marketers

The heart of the book is the , a massive section dedicated to 32 practical methods for generating ideas. Instead of just showing you a great ad, Pricken provides a "kickstart question" that forces your brain to think in new directions. Some of the standout techniques include:

Creative Advertising, New Edition: Pricken, Mario - Amazon.com