: The structure conveys a sense of repetitive, inescapable longing—mirroring the "again and again" refrain. Critical Reception
The track is categorized as . It features Kenchiashvili's signature deep, resonant vocals paired with acoustic instrumentation. Critics and listeners often describe the melody as "mesmerizing" and "soulful," emphasizing its ability to evoke strong emotions even for those who do not understand the Georgian language. Themes & Lyrics : The structure conveys a sense of repetitive,
isev da isev - Lyrics and Music by Dato Kenchiashvili ... - Smule Critics and listeners often describe the melody as
(Again and Again) is one of the most recognizable tracks by Georgian folk artist Dato Kenchiashvili , originally released in September 2016. The song is celebrated for blending traditional Georgian musicality with modern soulful arrangements, amassing over 38 million views on his official YouTube channel . Musical Style & Production The song is celebrated for blending traditional Georgian
: It remains one of Kenchiashvili's most popular tracks on streaming services like Spotify , often appearing alongside other folk hits like "Ioro".
The song's title, (ისევ და ისევ), translates to "Again and Again" or "Still".
While professional English-language reviews are scarce, the song has significant cultural impact across the Caucasus and Eastern Europe.