Recent reports highlight a shift in how "Mom-fluencers" interact with their audience:
Backlash against inappropriate "closeness" vs. wholesome family pranks. Understanding the Meaning of POS: Watch Till the End
It is frequently used by teens in chats or comments to alert others that a parent is nearby and watching the screen.
The "MOM" portion of this trend stems from a wave of viral videos involving mothers and their sons, which have dominated platforms like Instagram and TikTok throughout early 2026.
Recently, creators like Santoor Mom Rachna have faced significant backlash for videos perceived as having "romantic undertones," leading to closed comment sections and widespread "roast" videos.