Sprint — Design

: Everything is captured on whiteboards or sticky notes, replacing short-term memory and keeping the team aligned.

: Instead of group brainstorming, team members work individually to sketch competing solutions on paper.

What makes a sprint effective isn't just the schedule, but several key principles:

: Dig into the design problem. You map out the challenge and pick a specific, manageable target to focus on for the week.

A Design Sprint is an intensive, five-day process used by teams to answer critical business questions through design, prototyping, and testing ideas with customers. Originally developed by Jake Knapp at Google Ventures (GV), this methodology is a "greatest hits" of business strategy, innovation, and design thinking.

The classic Design Sprint follows a structured recipe that guides a team from a vague challenge to a validated solution: