Did Nike - Buy Hurley

Under Nike, Hurley benefited from advanced Nike technologies, such as the development of the Phantom boardshorts using Nike's high-performance materials.

However, Nike officially sold Hurley to the brand management firm in December 2019 . Key Details of the Ownership History did nike buy hurley

Nike decided to sell the brand to focus on its "Consumer Direct Offense" strategy, which prioritizes direct-to-consumer sales and investment in its core Nike brand. Hurley benefited from advanced Nike technologies

Nike purchased Hurley International from founder Bob Hurley. At the time, the brand was generating about $70 million in annual sales. did nike buy hurley