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: The "I" component of dressing, where individuals use items like bowties or artistic attire to express their unique private self within a public setting. Thematic Focus

Rubinstein identifies six distinct categories that define how clothing messages are sent and received in American society:

: The book traces American fashion trends back to their roots in European history, including the Middle Ages. Critical Reception

: These are highly structured and mandatory. They have a single, fixed meaning intended to indicate expected behavior and authority (e.g., police uniforms or religious habits).

: Fashion choices that emanate from the collective hopes, fears, or dreams of specific subcultures, including styles like hip-hop, hippie, or gothic.

: An analysis of looks ranging from "glamorous" and "alluring" to "vulnerable," showing how these images are constructed through clothing.