Dunkins (audio) May 2026

In a unique partnership with the sleep-tech company Hatch , Dunkin’ introduced the alarm. Designed to replace jarring beeps with "Dunkin’ energy," this audio experience features:

Below is an informative blog post covering Dunkin's audio-centric marketing and sensory branding. Dunkins (Audio)

: The rhythmic tumbling of coffee beans and the hiss of an espresso machine. In a unique partnership with the sleep-tech company

The Sound of Sunrise: How Dunkin’ is Winning the “Audio Era” The Sound of Sunrise: How Dunkin’ is Winning

By moving into audio, Dunkin’ is adapting to the "on-the-go" lifestyle of its customers. Whether it’s a podcast ad, a custom alarm, or a viral TikTok sound, the goal remains the same: ensuring that even before you take your first sip, you know exactly what "Dunkin’ energy" sounds like.

From ASMR-inspired alarms to silent discos, Dunkin’ is proving that a brand’s "voice" is more than just a tagline—it’s an immersive audio experience. 1. The "Brew and Renew" Alarm with Hatch

Dunkin' has recently ventured into the "audio" space through creative collaborations aimed at transforming the sensory experience of a morning routine. Most notably, the brand partnered with to launch the "Brew and Renew" alarm, which allows users to wake up to the high-definition sounds of a Dunkin' shop—such as beans tumbling, espresso steaming, and coffee pouring.