: Keep punchlines brief and surprising, placing them as close to the setup as possible.
: Don't try to cram three different jokes into one title. 2. Structure the "Gag"
: Bizarre or harebrained headlines often perform better. Gag Humor
: Readers often find sarcasm mean-spirited; it’s safer and more relatable to use self-deprecation instead.
: Give personality to inanimate objects—like a military backpack filled with "self-loathing". : Keep punchlines brief and surprising, placing them
Your headline should be the "anchor" for your humor. It should clearly communicate the funny idea without being overly clunky or cryptic.
: List two serious items followed by a third, ridiculous one to subvert expectations. : Keep punchlines brief and surprising
Think of your article as an escalating series of comedic "beats".