, a virtual concert experience "Imagined by SZA," was a groundbreaking multi-sensory musical event that debuted on July 1, 2021. Created to launch the Grey Goose Essences line—vodkas infused with real fruit and botanicals—the performance blended SZA’s signature ethereal aesthetic with cutting-edge technology to celebrate a world emerging from isolation. A Vision of Natural Rebirth
A lush oasis filled with thousands of flowers , a six-foot-wide moss-covered goose, and an LED-lit, laser-engraved ankh walkway.
To create a 360-degree immersive format, the production used meticulously choreographed drone technology alongside traditional Steadicams to follow SZA's fluid, "blooming" choreography. GREY GOOSE® Essences In Bloom | Imagined by SZA