Вђњhey, Alexa! Are You Trustworthy? -

: Participants' perceptions changed significantly when the "wake word" was switched from a personified name ("Hey Alexa") to a brand name ("Hey Amazon").

: Devices with high social abilities actually encouraged families to interact more with each other —leading to more laughing and side conversations during use. “Hey, Alexa! Are you trustworthy?

: Researchers warned that personifying AI can be misleading, as it may mask the fact that a large corporation is the one actually collecting and accessing user data . Practical Privacy Context “Hey, Alexa! Are you trustworthy?

The research highlights that the more an AI assistant—like Amazon’s Alexa or social robots like Jibo—exhibits , the more likely users are to perceive it as competent and emotionally engaging. Key insights from the MIT study include: “Hey, Alexa! Are you trustworthy?