House

A house is made of bricks and beams, but a home is made of hopes and dreams .

Instead of listing features, experts at Zillow suggest telling a story that helps a buyer visualize their future life. A house is made of bricks and beams,

Charismatic, storied, timeless, original character, hidden gem. Research from Florida Realtors shows listings with "remodel"

Start with an attention-grabbing headline like "Sophisticated Sanctuary in a Coveted Neighborhood." A house is made of bricks and beams,

Describe a "broad and light" lifestyle image, such as hosting holiday dinners in the dining room. 4. Creative Word Bank

Use value-adding adjectives such as "spotless," "remodeled," "upgraded," or "impeccable" to increase perceived value. Research from Florida Realtors shows listings with "remodel" can sell for up to 2.9% more. 2. The Sentimental Reflection (The "Home" vs. "House")

"Home is the nicest word there is." — Laura Ingalls Wilder