: On a "lark," Azoff’s office called contacts at ESPN to pitch the idea of a rock band taking over the sports channel. The Reaction: "They Went Crazy"
: Emphasizing that the deal started with a casual, almost impulsive phone call. How Eagles Ended Up on ESPN: вЂThey Went Crazy, ...
: How airing a concert on a sports network actually outperformed traditional music marketing strategies at the time. : On a "lark," Azoff’s office called contacts
: How a legendary rock band filled the "sports void" when stadiums were empty. : How a legendary rock band filled the
In the summer of 2020, with touring suspended, Eagles manager Irving Azoff and the band members were home watching sports documentaries like The Last Dance (the Chicago Bulls series) and 30 for 30 on ESPN .
: The broadcast was wildly successful, driving significant ticket sales for rescheduled tour dates and high orders for the band's upcoming box sets. Key Content Elements to Include