As of early 2026, Amazon has officially discontinued the program . While some legacy help pages or third-party guides may still mention a "Gift of Prime" landing page, users attempting to use that specific feature are typically met with notices stating it is no longer available or redirected to general gift card options.
: Visit the Amazon Gift Card Store and select an Email or Text Message gift card . how to buy amazon prime membership as a gift
: Amazon requires a backup payment method (credit/debit card) on file, even if the gift card covers the entire cost. Alternative: Amazon Household (Sharing Benefits) As of early 2026, Amazon has officially discontinued