How To Gain Customers And Increase Profits With... Online

: A significant portion is dedicated to ensuring existing customers remain loyal and increase their purchase volume over time. Expert & Community Perspectives

: The book provides tangible tools to support the sales process and improve company perception alongside the sales funnel. How to gain customers and increase profits with...

: Increasing profits often involves optimizing costs for low-value customers while introducing loyalty programs for high-value segments. : A significant portion is dedicated to ensuring

Reviewers and business experts often highlight the book's accessibility for those who "wear the marketing hat" by necessity rather than training. How to gain customers and increase profits with...

: Shepherd introduces a framework centered on the "Three Cs"— Company , Customers , and Competition —to help businesses find their market sweet spot.

Based on the title provided, you are likely referring to by Lisa Shepherd.