Market for top-of-mind awareness . When the "buying window" opens for a prospect in six months, you want to be the first name they think of because you were the only one who didn't vanish when things got tough.
Big contracts are scary in a recession. Lower the barrier to entry so they can experience your value without a boardroom meeting.
When the market goes quiet, the "always be closing" mindset actually pushes people away. Success in a downturn isn't about shouting louder; it’s about shifting from a approach to a relational one.
Offer a "diagnostic" or a "starter project" for 1/10th of your usual price.
Market for top-of-mind awareness . When the "buying window" opens for a prospect in six months, you want to be the first name they think of because you were the only one who didn't vanish when things got tough.
Big contracts are scary in a recession. Lower the barrier to entry so they can experience your value without a boardroom meeting. how to sell when nobody's buying
When the market goes quiet, the "always be closing" mindset actually pushes people away. Success in a downturn isn't about shouting louder; it’s about shifting from a approach to a relational one. Market for top-of-mind awareness
Offer a "diagnostic" or a "starter project" for 1/10th of your usual price. how to sell when nobody's buying