Immutable Laws Of Marketing: Violate Them At Yo... 100%

The most powerful concept in marketing is owning a single word in the prospect’s mind. Volvo owns "Safety." FedEx owns "Overnight." If you try to own everything, you end up owning nothing.

Here are a few heavy hitters from the book that still dominate today: Immutable Laws of Marketing: Violate Them at Yo...

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout is essentially the "gravity" of the business world—you don't have to believe in them, but you’ll certainly feel the impact when you fall. The most powerful concept in marketing is owning

It’s better to be first than it is to be better. People remember Neil Armstrong; few remember the second person on the moon. In marketing, being the first brand in a new category is the ultimate shortcut to the consumer's mind. It’s better to be first than it is to be better