A behind-the-scenes look was later released on June 25, 2022, providing insight into the creative process and chemistry between the three artists on set.
The lyrics emphasize loyalty to one's circle, overcoming past hardships ("hustling" to rise), and displaying newfound wealth, such as "Richard Mille" watches and "Presidential" Rolexes. Kele, Darell & Bryant Myers - Al Dia (Video Oficial)
The video features high-end cinematography typical of urban music, showcasing luxury vehicles and high-fashion urban wear. A behind-the-scenes look was later released on June
The track brings together Kele's rising presence with the established "heavyweight" voices of Darell and Bryant Myers, both known for their distinctively deep, raspy vocal styles. Official Music Video Analysis overcoming past hardships ("hustling" to rise)
Directed by , the official music video has garnered over 14 million views on YouTube since its release.