Mailchimp's pricing structure is primarily based on two factors: the total number of contacts in your audience and the specific marketing features you need. As of 2026, their plans range from a highly limited free tier to comprehensive enterprise solutions.

Mailchimp offers four main tiers for its marketing platform. Note that paid plans typically start at a base price for 500 contacts and scale upward as your list grows. Mailchimp Pricing Plans | Get Started Today