Making Numbers Count By Chip Heath Pdf -

Instead of saying "A very small percentage of Fortune 500 CEOs are women," say "There are more men named James among Fortune 500 CEOs than there are women ".

Use a few well-known "landmarks" to help people navigate unfamiliar data. Making Numbers Count by Chip Heath Pdf

The book is structured around four main principles for making data "click": 1. Translate Everything into Human Terms Instead of saying "A very small percentage of