This ScienceDirect article conducts a data-driven review of how the marketing discipline has evolved over the last decade. 2. Industry Whitepapers
A Marketing Evolution whitepaper details how "Not All Impressions Are Created Equal," moving beyond traditional media planning to more sophisticated impact-based models. marketing evolution
A recent study on ResearchGate explores how marketers must adapt to "hybrid AI-based decision-making systems" and tech-savvy consumers in the Web 3.0 era. This ScienceDirect article conducts a data-driven review of
Papers on platforms like Ideas RePEc and SSRN analyze the "attention economy" and the application of "Marketing 4.0" in modern business environments. marketing evolution