: Unlike one-off candy bar purchases, veterinary services provide steady, recession-resistant income as owners increasingly view pets as family. A Growing "Pet-opoly"?
The Sweet Reality of a Pet-Powered Empire Mars, Incorporated—the family-owned giant synonymous with M&M's and Snickers—completed its landmark acquisition of in 2017 for approximately $9.1 billion , including debt. This move didn't just add roughly 800 animal hospitals to its roster; it signaled a fundamental shift for the candy maker, effectively making pet care its largest and most profitable business segment. The Strategy: From Confectionery to Care mars buys vca
While Mars has been in the pet industry since 1935, the VCA deal was a "bet-the-farm" moment to diversify away from slowing packaged food sales. By acquiring VCA, Mars gained: : Unlike one-off candy bar purchases, veterinary services