: Brands like Chanel , Miu Miu , and Burberry featured women in their 50s and 60s for their Spring/Fall 2026 collections.
: Consumers over 50 drive nearly half of global spending growth, and research shows that campaigns featuring mature talent increase brand trust across all age groups. Getting Started as a Mature Model mature models only
Recent runway seasons have seen a notable "generational" surge, with mature models ruling call sheets at major fashion weeks. : Brands like Chanel , Miu Miu ,