Lead roles for women fell from a historic high of 55% in 2024 to 39% in 2025 .
Women over 60 comprise only 3% of major female characters on both broadcast and streaming platforms, despite their significant buying power. 2. Financial Powerhouses & "Grownup" Icons mature sex milfs
Despite systemic barriers, a select group of "mature" women are dominating the industry's financial and cultural landscape. Lead roles for women fell from a historic
Research from the and UCLA indicates that the momentum for women in Hollywood has slowed significantly after peaks in 2023 and 2024. mature sex milfs