is dedicated to pure experimentation with new platforms or emerging tech.
: Buyers are aggressively shifting budgets toward Connected TV (CTV) and Over-the-Top (OTT) platforms (like Hulu, Netflix, and YouTube) as traditional TV viewership continues to decline. A Day in the Life of a Media Buyer media buying
is reserved for premier or "risky" content , like high-production viral videos or influencers. is dedicated to pure experimentation with new platforms