: Research shows that while women over 40 represent a huge portion of the population, they account for only about 25% of all characters in that age bracket on screen.

: In 2021, women over 40 dominated the Emmys and Oscars, with Frances McDormand winning Best Actress at 64 and Youn Yuh-jung winning at 74.

: Films like Good Luck to You, Leo Grande featuring Emma Thompson are dismantling taboos around aging, sexuality, and body image. Power Behind the Lens

Recent years have seen a "ripple" of change turn into a significant movement, with mature women sweeping major awards and leading high-profile projects.