: A 2025 report from the Geena Davis Institute found that only 6% of top-grossing films mentioned menopause; when it appeared, it was frequently used as a punchline or to portray characters as irrational ("meno-rage").
: On broadcast television, major female characters drop from 42% in their 30s to just 15% in their 40s. milfinternal gallery
When mature women are cast, their roles often lean on outdated or harmful tropes rather than nuanced agency. : A 2025 report from the Geena Davis
: Women 60 and older represent only 3% of major characters on both broadcast and streaming programs. Critical Character Tropes & Stereotypes when it appeared
: Streaming platforms show a similar decline, with major female characters falling from 33% in their 30s to 14% in their 40s.