: Lionel Messi's carousel post celebrating Argentina's 2022 FIFA World Cup win is the most-liked post, with over 75 million likes . In terms of Reels, actress Deepika Padukone set a record in late 2025 with a Reel hitting 1.9 billion views .
To achieve high view counts in 2026, research from Buffer suggests the following optimal posting windows: Most viewed
: Illusionist Zach King holds the record for the most-watched short video, with his "Magic Ride" reaching over 2.3 billion views as of early 2025. : Lionel Messi's carousel post celebrating Argentina's 2022
: The single best time is Sunday at 9 a.m. , while the most consistent high-engagement window is between 6 p.m. and 11 p.m. . : The single best time is Sunday at 9 a
: The " Baby Shark Dance " by Pinkfong remains the most viewed video in history, with over 16 billion views .