Now & Later -

It’s a sensory experience that lasts longer than a standard Starburst.

Small, square, and individually wrapped to survive pocket heat. 📜 A Quick History

Most candy offers instant gratification. Now & Later demands a contract. It starts hard and rigid. Now & Later

📍 It’s the only candy that doubles as a jaw strengthener while delivering a massive punch of artificial fruit flavor. If you’re looking to dive deeper, I can: Find the weirdest discontinued flavors from the 80s. Compare the sugar content to other chewy candies. Look up where to buy bulk packs of a specific flavor.

Created by the Phoenix Candy Company in 1962. It’s a sensory experience that lasts longer than

Sour flavors and "Morphs" that change taste as you chew.

Now & Later thrives on "Barbershop Nostalgia." It’s the candy you find at corner stores, concession stands, and grandma’s glass jar. Now & Later demands a contract

A treat children could enjoy all day for just a nickel.