: A personal brand built on two high-quality posts per week for two years is more valuable than daily posting that leads to burnout.
: A personal brand for "Marketing" is too broad; focus on a specific intersection like "B2B content marketing for professional services".
: Aim for a LinkedIn profile that is 70% likability (personality, values) and 30% credibility (achievements, job history).
: Don't just share tips; share your unique point of view. Explain how you think and the trade-offs you make in your work.
: Write one sentence that captures exactly what you stand for to guide all your content decisions. 2. Platform Selection for 2026