In 2026, streaming is no longer a "challenger" to traditional TV; it has become the primary screen for most households.

: Digital content will account for nearly three-quarters (70.8%) of total industry revenue by 2027, up from roughly 55% in 2018.

: Approximately 21.5% of adults reported canceling a subscription in early 2026 due to price pressures, leading to a resurgence in FAST (Free Ad-Supported TV) channels. 3. Social Media & Creator Economy Social Media Demographics to Inform Your 2026 Strategy

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In 2026, streaming is no longer a "challenger" to traditional TV; it has become the primary screen for most households.

: Digital content will account for nearly three-quarters (70.8%) of total industry revenue by 2027, up from roughly 55% in 2018.

: Approximately 21.5% of adults reported canceling a subscription in early 2026 due to price pressures, leading to a resurgence in FAST (Free Ad-Supported TV) channels. 3. Social Media & Creator Economy Social Media Demographics to Inform Your 2026 Strategy