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: Over one-third of women prioritize podcasts that offer relaxation and a reprieve from daily worries. In visual media, streaming services like Netflix, Amazon Prime Video, and Hulu lead, though 41% of daily live TV viewers are Baby Boomers.
: Use the "get it done" approach common in 2026—post consistently rather than over-polishing, as authenticity drives higher engagement than "AI slop".
: While Facebook remains the primary platform for 72% of women over 50, there is significant growth in the use of YouTube (up 3%), WhatsApp (up 3%), and TikTok (up 2%).