Once a story is born, it must find its audience through a complex web of "convergence"—the blurring lines between tech, telecom, and traditional media.
: Consumer preferences are shifting heavily toward OTT (Over-the-Top) platforms, which accounted for nearly 70% of the industry in 2023. Once a story is born, it must find
: Success often involves a "near-infinite accumulation of micro-stories " tailored to specific territories and segments. 3. The Delivery: Experiential & Multi-Platform Once a story is born