Software used by publishers to list their available ad inventory and manage the sale of impressions to various buyers.
An invite-only auction where publishers offer premium inventory to a selected group of advertisers before it hits the open market. programmatic media buying
A digital marketplace that connects DSPs and SSPs, facilitating real-time auctions for individual ad impressions. Primary Buying Methods Software used by publishers to list their available
A direct deal between an advertiser and publisher for specific inventory at a fixed price, bypassing the auction process entirely. Key Benefits Programmatic Advertising - What It Is and How It Works programmatic media buying