: Many firms used "reengineering" as a polite word for mass layoffs.
: Stop thinking in departments (Sales, HR, IT). Focus on the end-to-end journey of a product or service. Reengineering the corporation : a manifesto for...
Example: Using a shared database so everyone sees the same data at once, instead of waiting for paper files. ⚠️ Impact and Criticism : Many firms used "reengineering" as a polite