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: This article reviews scientific publications to determine key elements of promotional strategy that directly contribute to business success and increased sales volume. Key Promotional Strategies & Frameworks

: This customer-centric research identifies utilitarian and hedonic benefits of promotions, noting that monetary savings strongly impact attitudes toward discounts, while pleasure-based benefits drive engagement with loyalty programs. romptiponua

: A quantitative research study that examines how different promotional types—such as monetary vs. non-monetary—influence consumer attitude and purchase intention. : This article reviews scientific publications to determine